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2014 Trend #14 Inbound


Inbound is the Future of Marketing 

What is Inbound Marketing? "Sharing is caring," and inbound marketing is about creating remarkable content and sharing it with the world.

In 2014, there will be a bigger shift from outbound to inbound marketing, where the marketer's focus will be on publishing the right content in the right place at the right time to attract the right customers through multiple channels.

2014 Trend #13 SEO

Search Engine Optimization

SEO Leads The Way 

Search engine optimization (SEO), the process of optimizing your website for organic search, is a practice that all marketers should be using to promote their brand.

In 2014 there will be a shift in how businesses approach SEO, which will be most successful when focusing on people and behavior.

Local SEO will play a major part in helping users find businesses that are closest in location for them. This will be a benefit to smaller, local brands that may feel unable to compete with larger or national brands.

2014 Trend #12 Online Media

Online Media Spend Shifts

Online Media Spend Shifts 

As marketing continues to move from traditional to digital, the move towards digital will allow marketing to become exceptionally targeted and personalized for consumers. Marketing dollars will follow this trend.

Google will remain the majority spend for internet marketing. However, the biggest shift as a result of the move towards digital will be seen in sponsored content. Rather than displaying advertisements online (such as banner ads), companies will sponsor content on websites. Spending will shift in favor of product placement and become more targeted, retargeted and personalized.

2014 Trend #11 Augmented Reality

Emergence of Augmented Reality

Emergence Of Augmented Reality 

Augmented reality technology allows consumers to view or interact with a live real world environment whose elements are augmented by computer generated input such as sound or graphics.

It is predicted that $350 million in annual revenues will be spent by 2015 in augmented marketing. The augmented reality beginning to be seen in advertising typically requires a smart phone or webcam to complete the experience, and will become 100% interactive.

2014 Trend #10 Marketing Turns Upside Down

Closed-Loop Marketing

Marketing Turns Upside Down

Through electronic word of mouth and online reviews, consumers will market to other consumers. Because marketers cannot control this, they will need to reward consumers for positive marketing reviews, offering incentives.

To reach individual consumers, marketers will need to use micro-targeting techniques that offer personalized messages, moving beyond simply getting consumers to "like" them, to providing incentives to encourage them to market to other consumers.

2014 Trend #9 Social Media

Marketing Trends

Think "Strategic" Social Media  

So your brand has created accounts on all the major social media outlets. Not sure where to go from here?

Your brand may need to take a time-out to realign strategies and make your social messaging is aligned with your company truths. Your approach to social media should be strategic rather than tactical.

2014 Trend #8 Mobile

Mobile Marketing

Mobile Is Not A Channel - It's A Way Of Life

With the increasing use of smartphones and tablets, mobile enablement and responsiveness are critical.

With half of all local searches originating from mobile optimization devices, it's no surprise that mobile marketing spending is projected to reach $11.8 billion in 2014.

2014 Trend #7 Hashtag

Hashtag and Twitter

Hashtag Is The New Search

Strategically placed hashtags can become a company's best tool for driving traffic to their product or services. As an alternative to traditional search engines, they can be utilized to engage customers and raise awareness of a company's presence.

Hashtags are changing the way marketers are communicating to consumers through social media. (But be careful to use, not abuse.)

2014 Trend #6 Location Advertising

Location-based advertising

Location Enabled Advertising

Imagine a retailer with the ability to identify when a customer is close to their store; who can  instantly send that customer a custom offer tailored to his or her specific preferences and purchase history.

This imagination will soon be a reality with improving technology.Google Now, Waze, and Foursquare are already making improvements to help businesses make the most of location-based advertising.

2014 Trend #5 Social Crowdsourcing

Social Crowdsourcing

Social Crowdsourcing Ramps Up.

Crowdsourcing is the practice of obtaining services, ideas or content by soliciting from a large group of contributors rather than from traditional suppliers and employees.

This online community of contributors makes crowdsourcing a diverse and accessible production option.

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